Green Carpet Challenge Gcc

The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital.

Green carpet challenge gcc.

For the fourth year the green carpet challenge gcc brings the hottest sustainability event to london fashion week. The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital. The green carpet challenge gcc enters its eighth year bringing dynamic change in the fashion industry to life by showcasing the best looks at the cannes film festival. Celebrities sociologists and world renowned editors are helping this movement take shape.

2013 was a big year for the green carpet challenge and alongside the collection eco age introduced the gcc brand mark which encourages best practice. The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles. The first golden globes where i walked the green carpet. Learn more about livia firth s richard quinn gown for the 2018 met gala.

As ever we d love to hear your stories too especially if you have any favourite gcc moments. Model and philanthropist petra nemcova took on the green carpet challenge for the entire festival. A huge welcome to the third year of the green carpet challenge gcc. The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles.

The green carpet challenge gcc started in 2012 by livia firth reinvents this concept by bringing on board the biggest names in fashion. The real test is to create sustainable luxury and make it a regular feature of the entire retail cycle. The new decade guide to the green carpet challenge. It was launched in collaboration with gucci to expose a new level of ambition within sustainability with the world s first zero deforestation certified bags from amazon.

When we began this experiment bringing glamour and ethics to the world s biggest red carpets i had no idea it would go this far. The milan based footwear and accessories brand has announced a collaboration with green carpet challenge gcc the eco minded fashion initiative founded by livia firth wife of actor colin firth. Here are our ten commandments for true sustainable style both on and off the red carpet. See all of livia firth s green carpet challenge looks from 2010 to today.

The gcc united with bafta and the british fashion council to bring a night to remember hosted by colin firth keira knightley anna wintour natalie massenet livia firth amanda berry william vintage and the metropolitan museum of new york fashion institute.